Welcome to the SignaturesByAdura privacy notice.
SignaturesByAdura respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) or when you visit any of our stores and tell you about your privacy rights and how the law protects you.
1. [IMPORTANT INFORMATION AND WHO WE ARE]
PURPOSE OF THIS PRIVACY NOTICE
This privacy notice aims to give you information on how SignaturesByAdura collects and processes your personal data through your use of our website, your use of our stores, your participation in a Orlebar Brown event, or any data you may provide when you sign up to our newsletter, purchase a product or service or take part in a competition.
This website is not intended for children and we do not knowingly collect data relating to children.
CONTROLLER
SignaturesByAdura is the controller and responsible for your personal data (referred to as “SignaturesByAdura”, “we”, “us” or “our” in this privacy notice).
We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.
CHANGES TO THE PRIVACY NOTICE AND YOUR DUTY TO INFORM US OF CHANGES
This version was last updated on 17 May 2021 and historic versions can be obtained by contacting us.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
THIRD-PARTY LINKS
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
2. [THE DATA WE COLLECT ABOUT YOU]
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender, transaction ID.
- Contact Data includes billing address, delivery address, email address, telephone numbers and emergency contact telephone numbers.
- Financial Data includes bank account and payment card details.
- Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
- Technical Data includes internet protocol (IP) address, your login data (including Wi-Fi log-in data and MAC code), browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
- Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
- Usage Data includes information about how you use our website, products and services.
- Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences, and how you interact with our email communications.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
IF YOU FAIL TO PROVIDE PERSONAL DATA
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
3. [HOW IS YOUR PERSONAL DATA COLLECTED]
We use different methods to collect data from and about you including through:
- Direct interactions. You may give us your Identity, Contact, Transaction, and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- Buy or express an interest in our products or services, in-store or on our website;
- Create an account on our website;
- Subscribe to our newsletter;
- Request that we send marketing materials to you;
- Enter a competition, promotion or survey;
- Attend a SignatureByAdura promotional event;
- Submit a product review;
Automated technologies or interactions. As you interact with our website and the emails we send to you, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our cookie policy for further details.
4. [HOW WE USE YOUR PERSONAL DATA]
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Where we need to perform the contract we are about to enter into or have entered into with you.
Where we have your consent.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal or regulatory obligation.
You have the right to withdraw consent to marketing at any time by unsubscribing via the link provided with each marketing email we send to your or by contacting us at [email protected].
PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
- Purpose/Activity:
- To register you as a new customer
- Type of data:
- (a) Identity
- (b) Contact
- Lawful basis for processing including basis of legitimate interest:
- Performance of a contract with you
- Purpose/Activity:
- To process and deliver your order including:
- (a) Manage payments, fees and charges
- (b) Ensure fulfilment by partners and franchisees
- (c) Collect and recover money owed to us
- Type of data:
- (a) Identity
- (b) Contact
- (c) Financial
- (d) Transaction
- (e) Marketing and Communications
- Lawful basis for processing including basis of legitimate interest:
- (a) Performance of a contract with you or your employer
- (b) Necessary for our legitimate interests (to recover debts due to us)
- Purpose/Activity:
- To manage our relationship with you which will include:
- (a) Notifying you about changes to our terms or privacy notice
- Type of data:
- (a) Identity
- (b) Contact
- (c) Profile
- (d) Marketing and Communications
- Lawful basis for processing including basis of legitimate interest:
- (a) Performance of a contract with you
- (b) Necessary to comply with a legal obligation
- Purpose/Activity:
- To manage our relationship with you which will include:
- (a) asking you to leave a review or take a survey
- Type of data:
- (a) Identity
- (b) Contact
- (c) Profile
- (d) Marketing and Communications
- Lawful basis for processing including basis of legitimate interest:
- (a) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
- Purpose/Activity:
- To manage our after sales relationship with you, including:
- (a) Assisting you with warranty issues
- (b) Contacting you in relation to a product recall
- Type of data:
- (a) Identity
- (b) Contact
- (c) Profile
- (d) Transaction
- Lawful basis for processing including basis of legitimate interest:
- (a) Performance of a contract with you
- (b) Necessary to comply with a legal obligation
- (c) Necessary for our legitimate interests (to keep our records updated)
- Purpose/Activity:
- To manage our after sales relationship with you, including:
- (a) Assisting you with warranty issues
- (b) Contacting you in relation to a product recall
- Type of data:
- (a) Identity
- (b) Contact
- (c) Profile
- (d) Transaction
- Lawful basis for processing including basis of legitimate interest:
- (a) Performance of a contract with you
- (b) Necessary to comply with a legal obligation
- (c) Necessary for our legitimate interests (to keep our records updated)
- Purpose/Activity:
- To enable you to partake in a prize draw, competition or complete a survey
- Type of data:
- (a) Identity
- (b) Contact
- (c) Profile
- (d) Usage
- (e) Marketing and Communications
- Lawful basis for processing including basis of legitimate interest:
- (a) Performance of a contract with you
- (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
- (c) Consent
- Purpose/Activity:
- To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
- Type of data:
- (a) Identity
- (b) Contact
- (c) Technical
- Lawful basis for processing including basis of legitimate interest:
- (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
- (b) Necessary to comply with a legal obligation
- Purpose/Activity:
- To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
- Type of data:
- (a) Identity
- (b) Contact
- (c) Profile
- (d) Usage
- (e) Marketing and Communications
- (f) Technical
- Lawful basis for processing including basis of legitimate interest:
- Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
- Purpose/Activity:
- To share with data analytics providers such as Facebook and Google to generate advertising to potential customers with similar profiles
- Type of data:
- (a) Identity
- (b) Contact
- (c) Profile
- (d) Usage
- (e) Marketing and Communications
- Lawful basis for processing including basis of legitimate interest:
- Necessary for our legitimate interests (to grow our business and to inform our marketing strategy)
- Purpose/Activity:
- To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
- Type of data:
- (a) Technical
- (b) Usage
- Lawful basis for processing including basis of legitimate interest:
- Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
- Purpose/Activity:
- To make suggestions and recommendations to you about goods or services that may be of interest to you
- Type of data:
- (a) Identity
- (b) Contact
- (c) Technical
- (d) Usage
- (e) Profile
- (f) Marketing and Communications
- Lawful basis for processing including basis of legitimate interest:
- (a) Necessary for our legitimate interests (to develop our products/services and grow our business); or
- (b) Consent
PROMOTIONAL OFFERS FROM US
We may use your Identity, Contact, Technical, Transaction, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (this is “marketing”).
You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and, in each case, you have not opted out of receiving that marketing. You will also receive marketing communications from us if you have provided us with your details when you entered a competition or registered for a promotion and gave us your consent as part of that process.
THIRD-PARTY MARKETING
We will get your express opt-in consent before we share your personal data with any other company for marketing purposes. However, we may release your personal information to our authorised direct marketing agents who will be sending information to you on our behalf, unless you tell us that you do not wish this to happen.
COOKIES
Your browser is where your cookie information is stored. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. Each browser has a different method for you to delete cookies or edit your privacy settings. The following resource offers you simple guides on how to remove cookies from each browser. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please cookie policy.
CHANGE OF PURPOSE
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
5. [DATA SECURITY]
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
6. [YOUR LEGAL RIGHTS]
Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please click on the links below to find out more about these rights:
- [Request access to your personal data].
- [Request correction of your personal data].
- [Request erasure of your personal data].
- [Object to processing of your personal data].
- [Request restriction of processing your personal data].
- [Right to opt-out of automated profiling of your personal data].
- [Request transfer of your personal data].
- [Right to withdraw consent].
If you wish to exercise any of the rights set out above, please contact us at [email protected].
TIME LIMIT TO RESPOND
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
